Company Watch

Competitor moves land on your desk.

Stay Ahead of Every Company That Matters to Your Business

Instead of relying on individuals to follow company news, manually track regulatory filings, or remember to share a relevant article, strategy teams get a centralised intelligence hub that aggregates updates, categorises events, triggers alerts, and presents a clear picture of what is changing — and what it means. A consolidated PDF report is delivered straight to your inbox or WhatsApp, at a frequency you choose, so the insights reach you without any extra effort on your part.

Built For
Strategy ManagerMarket Research AnalystBusiness Development ManagerInvestor Relations ManagerCXO
The prompt behind this
Company Watch

A company watch solution that organizes tracked companies into portfolios, captures key profile and leadership information, monitors news, financial updates, filings and strategic developments, categorizes and prioritizes each development, and delivers weekly or monthly summary reports over email or WhatsApp.

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The outcome

See what better looks like.

A single company watch system that helps your business:

Maintain a curated watch list of competitors, partners, clients, and companies of strategic interest
Capture and maintain company profiles with key leadership, financials, and business details
Monitor news, press releases, financial results, regulatory filings, and strategic announcements
Categorise events by type — leadership change, acquisition, financial result, product launch, or regulatory filing
Receive automatic alerts when a significant development is detected for a tracked company
Assign follow-up actions to team members based on each development
Generate weekly or monthly intelligence summary reports for leadership
Maintain a searchable archive of all captured developments by company, category, and period
What changes

The difference it makes to your business.

From scattered and informal competitor tracking → to a centralised intelligence system

All developments related to tracked companies are captured in one place — regardless of source — and made available to everyone with access, rather than sitting in individual inboxes.

From reactive awareness of market changes → to proactive monitoring and alerts

Significant developments trigger alerts to the relevant team members as soon as they are captured — enabling faster decisions and earlier responses than periodic manual review allows.

From unstructured news clippings → to categorised and searchable event records

Every development is tagged with a company name, event type, date, and source. The full history of a company's developments is searchable and filterable at any time.

From developments going unactioned → to structured follow-up assignment

Every important development can be assigned a follow-up action with an owner, a due date, and a status — ensuring that intelligence is translated into decisions and responses.

From ad hoc leadership briefings → to scheduled intelligence summary reports

Weekly or monthly summaries can be generated automatically — covering key developments, alerts triggered, and follow-up actions outstanding — ready for leadership review.

What you can do

What becomes possible for your teams.

Add companies to the watch list with profile details, sector, and priority tier
Record and update leadership information — CEO, CFO, board members, and key contacts
Log financial data including revenue, funding rounds, and reported results
Capture news articles, press releases, and filings with source links and summaries
Categorise each development by event type for filtering and trend analysis
Set up keyword-based or company-specific monitoring alerts
Receive email or in-app alerts when a significant event is detected
Assign follow-up actions to team members with due dates and priority ratings
View a company intelligence page showing the full profile and recent developments
Search and filter the development log by company, category, date, or keyword
Generate weekly or monthly intelligence summary reports for leadership
Export selected company profiles and development logs for presentations or board packs
What you get

Everything that brings the outcome to life.

Company Watch Dashboard

An overview of all tracked companies, recent alerts, development volumes by category, and outstanding follow-up actions — updated in real time.

Company Intelligence Page

A detailed view for each tracked company — including profile summary, leadership information, financial data, and a chronological log of all captured developments.

Development Feed

A reverse-chronological list of all recent events across tracked companies, filterable by company name, event category, date range, or priority.

Alert Notifications

Automatic email or in-app alerts triggered when a significant development — such as a leadership change, acquisition announcement, or regulatory filing — is captured for a tracked company.

Follow-Up Action Tracker

A list of all actions assigned in response to company developments, with owners, due dates, and completion status — ensuring intelligence leads to decisions.

Intelligence Summary Report

A structured weekly or monthly report covering key developments across the watch list, new alerts, and outstanding actions — ready for leadership review and distribution.

Event Category Analysis

A breakdown of development volumes by category and company over a selected period — helping teams identify which companies are generating the most activity and which types of events are most frequent.

Development Archive

A searchable record of all captured developments since the watch list was established — available for historical analysis, competitive benchmarking, and due diligence support.

How it works

A clear path from need to outcome.

01

Build the Watch List

Companies are added to the system with a profile summary, industry classification, geographic focus, priority tier, and the names of team members responsible for monitoring each one.

02

Capture Developments

Team members log developments manually or the system captures them through configured monitoring. Each development is tagged with the company name, event category, source, date, and a brief summary.

03

Trigger Alerts for Significant Events

Events in high-priority categories — such as leadership changes, acquisitions, major financial results, or regulatory filings — trigger automatic alerts to the relevant team members.

04

Review and Assess Each Development

The team member reviews the alert or development, assesses its significance, and determines whether a follow-up action is required.

05

Assign Follow-Up Actions

Where a response is needed — such as briefing a senior stakeholder, updating a relationship strategy, or preparing a competitive response — a follow-up action is assigned with an owner and due date.

06

Track Actions to Completion

Open actions are visible on the dashboard. Owners receive reminders and update the status as actions are progressed and completed.

07

Generate and Distribute Intelligence Reports

Weekly or monthly summary reports are generated and distributed to leadership, covering key developments, triggered alerts, and the status of outstanding actions across the full watch list.

Built-in controls

Confidence in every workflow.

The solution maintains intelligence quality and ensures that important developments are always followed up.

Duplicate Development Detection

Before a development is saved, the system checks for an existing entry with the same company, category, date, and similar source — preventing the same news item from being logged multiple times.

Unassigned Development Alerts

Developments flagged as significant that have not been assigned an owner or action within a defined period trigger a reminder to the watch list administrator.

Overdue Action Escalation

Follow-up actions that pass their due date without being marked complete generate an automatic reminder to the owner and a notification to their manager.

Profile Completeness Validation

Company profiles with missing fields — such as no leadership information, no sector classification, or no priority tier — are highlighted for completion before the watch list record is considered active.

Source Quality Tagging

Each development entry requires a source — whether a news link, filing reference, or internal note — preventing unverified or unattributed intelligence from entering the system as fact.

Access-Controlled Profiles

Sensitive company profiles — such as those related to potential acquisition targets or confidential relationship assessments — can be restricted to specific user roles.

Who it helps

Built for the teams closest to the work.

Strategy Teams

Maintains the company watch list, reviews developments, coordinates follow-up actions, and prepares intelligence summaries for leadership review.

Business Development Teams

Monitors partner and prospect activity, receives alerts for relationship-relevant events, and uses intelligence data to support sales conversations and partnership decisions.

Senior Leadership and Board

Receives intelligence summary reports and alert notifications for high-priority developments — supporting strategic decisions around competitive response, investment, and market positioning.

Investor Relations Teams

Tracks financial results, analyst reports, and market commentary for listed companies — maintaining an up-to-date picture of peer and competitor performance.

Legal and Compliance Teams

Monitors regulatory filings, enforcement actions, and legal developments for companies in regulated sectors — supporting due diligence and risk assessment.

Research and Analysis Teams

Accesses the development archive, category breakdowns, and company profiles to support research projects, market assessments, and competitive benchmarking work.

Get started

What you need to get started.

Share these inputs and Zinie turns them into a working Company Watch experience tailored to your process.

Initial watch list — company names, sectors, and priority tiers
Company profile details — known leadership, financials, and business description
Event categories — types of development to track such as leadership change, acquisition, product launch, financial result, regulatory filing, or partnership announcement
Alert rules — which categories or companies trigger immediate notifications
Monitoring preferences — manual entry, web monitoring, or integration with news feeds
Follow-up workflow — how actions are assigned, prioritised, and tracked
Report format and distribution frequency — weekly, monthly, or triggered by event volume
User roles — who can add companies, log developments, assign actions, and view restricted profiles